CLIENT PARTNER: WALLY RIBAS
META ACCOUNT SPECIALIST: IZZY MCCORMACK & CHLOE DUNNE
Our partnership with Rose-Hip Vital
RoseHip Vital is a leading supplement company that offers products for dogs, horses, and humans. Their mission is to improve the health and well-being of their customers through high-quality, natural supplements derived from rosehip. While they had a strong presence in the market, they sought to expand their reach and increase their sales and acquire new customers. To achieve this, they partnered with Growth Huntr, to optimise their Facebook advertising strategy.
The Goal
RoseHip Vital faced several challenges in achieving their growth goals:
Market Expansion: Expanding their market reach beyond their existing customer base was a priority.
Competition: The supplement industry is highly competitive, making it essential to stand out from the crowd.
Digital Marketing Expertise: RoseHip Vital needed expert assistance in leveraging Facebook advertising to reach their target audience effectively.
The main challenge faced by RoseHip Vital was to amplify brand awareness, drive traffic to its online platforms, and acquire new customers by effectively utilising digital marketing channels, particularly Facebook advertising. The company needed to optimise its ad campaigns and creative content to resonate with its target audience and generate a notable increase in engagement and conversions.
The Solution
Audience Segmentation and Targeting: Growth Huntr conducted thorough market research to identify distinct target demographics for RoseHip Vital’s supplements. This segmentation allowed for tailored messaging and targeted advertising to reach the right audience.
Customised Creative guidance: The agency guided the client to create visually appealing and engaging creatives that showcased the benefits of RoseHip Vital supplements for dogs, horses, and humans. These creatives were designed to captivate the target audience and convey the unique value propositions of the products, using UGC’s (user generated content).
Strategic Facebook Ad Campaigns: Growth Huntr devised a comprehensive Facebook advertising strategy, utilising data-driven insights to optimise ad placements, bidding strategies, and ad formats. The agency closely monitored and adjusted campaigns to ensure optimal performance and maximise return on ad spend (ROAS).
A/B Testing and Iterative Optimisation: Continuous A/B testing was conducted on various ad elements, including visuals, copy, and call-to-action buttons, to identify the most effective combinations. The insights gained from these tests were used to refine the campaigns and enhance their performance. Parallel landing page A/B tests allowed for real-time optimization of the user journey, ensuring visitors were more likely to convert.
49% increase in new customer revenue overall (last 12 months compared to previous period)
72% increase in total revenue for the Canine category
47% increase in total revenue for the Equine category
119% increase in total revenue for the Human category
The Results
Following the implementation of the above strategies, RoseHip Vital witnessed a remarkable transformation in its business performance, driven by a data-centric approach and strategic Facebook advertising. The results were nothing short of exceptional.
These results underscore the success of RoseHip Vital’s niche appeal and its partnership with Growth Huntr in devising a data-driven, tailored digital marketing strategy. The substantial growth in revenue across all categories reflects not only the effectiveness of the Facebook advertising campaigns but also the impact of strategic landing page tests, which played a pivotal role in converting leads into loyal customers. This case study serves as a testament to the power of data-driven marketing and the potential for substantial growth, even in niche markets, when the right strategies are applied.
