CLIENT PARTNER: OLIVIA SULLIVAN
TIKTOK ACCOUNT SPECIALIST: CHLOE DUNNE
TikTok conversion lift study
In 2015, Kulani Kinis made its mark in the swimwear market with the release of its first bikini collection. The brand’s small, simple, and undeniably cute designs quickly garnered attention and a loyal customer base.
Fast forward to 2022, and Kulani Kinis has taken the swimwear industry by storm, creating a thriving community of dedicated customers. Since joining forces with Growth Huntr in August 2020, Kulani Kinis has witnessed even greater popularity and expansion, solidifying its position as a global swimwear sensation.
The Goal
Kulani Kinis is a popular Australian swimwear brand known for its stylish and vibrant bikini designs. The brand has been running paid and organic global campaigns on TikTok for the past 3 years.
With attribution being a challenge in today’s media landscape, they were interested in understanding the impact TikTok performance activity was having on their incremental sales in the US market.
The Solution
A Conversion Lift Study was used to understand the role of TikTok advertising and its incremental impact. In particular, the results from the study would allow the brand to measure the true value of their performance campaign by identifying how many additional conversions were caused by TikTok over the month of July, 2023.
33% incremental search from TikTok campaign
41% incremental complete payment from TikTok campaign
The Results
Kulani Kinis observed significant positive results across multiple events, including Add to Cart, Initiate Checkout and Add Payment Info. They also saw an impressive 41% uplift in purchase conversions amongst the exposed group when compared to the control.
