Revolutionising Digital Advertising:
Growth and Transformation of Weber APAC in Partnership with Growth Huntr
Originally starting as a one-off project, Growth Huntr has become a trusted partner for Weber, collaborating closely with their brand teams across Southeast Asia. Leveraging our extensive expertise in digital marketing and Facebook best practices, we undertook a transformative journey to revamp Weber’s ad accounts and elevate their key campaigns in 2020. By partnering with Weber’s creative and production agency, Apostle Digital, we ensured seamless integration between strategic creative and media approaches. This case study showcases our collaborative efforts and the remarkable outcomes achieved within a short span of time.
Overhaul Weber APAC’s ad accounts and digital advertising strategies.
Achieve exceptional results in key campaigns.
Establish an integrated agency approach with Apostle Digital.
Implement a Hero, Hub, HelpTM model for ongoing strategic content framework.
Generate efficiencies and transformative growth within the first two months of the partnership.
To achieve our objectives, we implemented a comprehensive and integrated strategic approach in collaboration with Apostle Digital.
Ad Account Overhaul: We applied our expertise in digital marketing and Facebook best practices to revamp Weber APAC’s ad accounts. This involved optimizing campaign structures, refining audience targeting, and implementing advanced tracking and measurement techniques. By ensuring a solid foundation, we set the stage for transformative growth.
Collaborative Partnership: Working closely with Apostle Digital, we responded to briefs as an integrated agency, aligning strategic creative and media approaches. This cohesive collaboration allowed us to deliver a comprehensive and unified brand message across all digital touchpoints.
Hero, Hub, HelpTM Model: We implemented a strategic content framework, leveraging the Hero, Hub, HelpTM model. This approach ensured a consistent and engaging content strategy, delivering high-impact Hero content, regular Hub content, and informative Help content. By aligning content creation with audience needs, we exceeded key performance indicators (KPIs) and set the stage for global expansion.
Implementation and Results
Efficiency and Transformation: Our integrated strategic approach generated significant efficiencies and transformative growth for Weber APAC within the initial two months of the partnership. By aligning strategic creative and media approaches, we maximized the impact of campaigns, driving exceptional results across digital channels.
Revenue Increase: In just 39 days, we achieved a remarkable 1621% increase in revenue for Weber APAC. This significant boost in revenue showcased the effectiveness of our strategic approach and the transformative impact of our collaboration.
New Customer Growth: Alongside revenue growth, we achieved an impressive 215% increase in new customers for Weber APAC. This surge in new customers highlighted the successful integration of our strategic content framework and the ability to attract and engage a wider audience.
Through a collaborative partnership with Weber APAC and Apostle Digital, Growth Huntr successfully revolutionised its digital advertising strategies. By overhauling ad accounts, aligning strategic creative and media approaches, and implementing a Hero, Hub, and HelpTM content framework, we generated exceptional results in key campaigns. The significant revenue increase of 1621% and the impressive 215% growth in new customers within just 39 days showcased the transformative impact of our integrated strategic approach. This success not only exceeded KPIs but also positioned Weber APAC for continued growth and global expansion.