Overview
Rose-Hip Vital is a supplement company with a genuinely broad range: products for dogs, horses and humans, all built on natural rosehip-derived ingredients. The brand already had a solid market presence, but wanted to expand its reach, lift sales and bring in new customers. They partnered with Growth Huntr to sharpen their Facebook advertising and turn that ambition into measurable growth.
The Challenge
Rose-Hip Vital had three things working against easy growth. They needed to expand beyond their existing customer base, they were operating in a highly competitive supplement market where standing out is hard, and they needed real digital marketing expertise to use Facebook advertising effectively rather than just spend on it.
The core task was clear: build brand awareness, drive traffic to their online platforms and acquire new customers through paid social. That meant getting both the campaigns and the creative right so they actually resonated with the audience and converted, rather than simply reaching people.
Our Approach
We started with the audience. Thorough market research let us identify distinct target segments across the dog, horse and human ranges, so messaging could be tailored to each rather than treated as one audience. From there we guided the brand on creative, building visually engaging ads that showed the benefits of each product line and leaned on user-generated content to feel authentic and earn attention.
On the media side, we built a data-driven Facebook strategy, optimising placements, bidding and ad formats, then monitoring and adjusting campaigns continuously to push return on ad spend. Underpinning all of it was constant A/B testing: on visuals, copy and calls to action, and on the landing pages themselves. Testing the user journey in parallel with the ads meant we were optimising the whole path to purchase, not just the click, so more of the traffic we drove actually converted.
The Results
The data-led approach delivered across the board. New customer revenue rose 49% over the last 12 months against the prior period, and every product category grew: human category revenue up 119%, canine up 72% and equine up 47%. Growth across all three lines, rather than a single spike in one, shows the segmented approach worked for each distinct audience.
Key Takeaways
A brand selling to genuinely different audiences needs genuinely different messaging, and segmenting Rose-Hip Vital's ranges is what unlocked growth in each. The other lesson is that conversion isn't only an ad problem. Testing the landing pages alongside the creative is what turned increased traffic into new customers, and proves that niche markets can scale when the strategy fits the audience.
Looking Forward
With a tested, data-driven foundation across all three categories, Rose-Hip Vital has a clear model for continued growth. The same segmentation and testing discipline can be pushed further across the range and into new audiences as the brand expands.