Overview
Olas Supply Co. started as a small business run out of a garage in Burleigh Heads, building comfortable, high-quality garments around the beach lifestyle. The brand partnered with Growth Huntr in 2019, and that partnership has run ever since, driving steady, accelerating growth in the Australian market.
The Challenge
Olas wanted to grow brand awareness and sales, with a specific focus on menswear and childrenswear across the coastal regions of Australia. Australian surf and streetwear is a competitive space with strong local loyalty, so the task was twofold: reach the right customers in the right regions, and understand which products and creative actually moved them.
Our Approach
We ran Olas across Meta and Google so we could measure performance side by side and build a real picture of the Australian surf and streetwear market. Rather than spreading effort evenly, we leaned into where the demand was, investing in the matching menswear and childrenswear range with creative built to attract Olas's ideal customer.
Working closely with the Olas team, we used the data from both platforms to sharpen targeting and creative over time, sending qualified traffic to the website and converting that into revenue year on year. The result was a clearer understanding of the market and a repeatable way to reach it.
The Results
Since partnering with Growth Huntr, Olas has grown consistently in the Australian market. Year to date, revenue is up 62% on the same period the year prior, first-time customer revenue is up 37%, and average order value has lifted 15%. Together that's the picture of a brand not just selling more, but acquiring more new customers and earning more from each order.
Key Takeaways
Measuring across Meta and Google together gives a truer read on a market than either platform alone. For Olas, backing the right product range with creative aimed squarely at the ideal customer is what turned awareness into sustained revenue growth, not one big spike but year-on-year gains.
Looking Forward
A partnership running since 2019 speaks for itself. Olas and Growth Huntr continue to build on a deep understanding of the Australian surf and streetwear market, with room to grow both the menswear and childrenswear ranges further.