Culture KINGS

Culture Kings (a renowned retailer in Australia) aimed to expand its operations and establish a strong presence in the highly competitive US market. As their chosen ecommerce agency, our primary objective was to achieve brand penetration while identifying profitable product-market fits from their extensive catalogue. This case study outlines our journey, strategies, and the outcomes we delivered within a span of four months.

Objectives

Achieve brand penetration in the US market.

Identify product-market fits from Culture Kings’ extensive catalogue.

Drive profitable marketing campaigns with consistent ad spend increases.

Track and optimise new customer acquisition costs (CAC).

Approach

To accomplish our goals, we employed a comprehensive approach utilising various platforms and tools, including Google Data Studio, Shopify, Google Analytics, AdWords, and Facebook.

Deep Dive into Data: We conducted extensive research to gain insights into the US market, identifying key demographics, consumer preferences, and market trends. This research formed the foundation for our marketing strategies.

Multichannel Marketing: We designed and implemented a multichannel marketing strategy to maximise reach and engagement. Our channels included Facebook, Google Ads, and other relevant platforms, ensuring a comprehensive presence across various touchpoints.

Custom Reporting: To track and evaluate the performance of our marketing efforts, we set up custom reporting between Shopify, Google Analytics, AdWords, and Facebook. This allowed us to measure key performance metrics, such as new customer acquisition, conversion rates, and return on ad spend (ROAS).

Implementation and Results

Brand Penetration: By leveraging the insights gained from our market research, we crafted targeted messaging and creatives that resonated with the US audience. We tailored Culture Kings’ brand identity to align with the preferences and cultural nuances of the American market. Through consistent messaging and strategic placements, we successfully achieved brand penetration, increasing awareness and engagement.

Product-Market Fit: Analysing Culture Kings’ extensive catalogue, we identified products with high potential in the US market. By leveraging data-driven decision-making, we optimised product listings, descriptions, and marketing campaigns to highlight the most appealing and sought-after items. This approach allowed us to align Culture Kings’ offerings with the preferences of US consumers, resulting in increased sales and customer satisfaction.

Profitable Marketing: Through continuous monitoring and optimisation, we identified the most effective advertising channels and ad formats. We allocated budgets based on their performance, scaling up successful campaigns while minimising spending on underperforming channels. By leveraging Google Data Studio’s reporting capabilities, we tracked true new CAC and adjusted our strategies to maximise profitability.

Ad Spend Increases: Our data-driven approach enabled us to increase ad spend consistently while maintaining profitability. As we analysed the ROI of each campaign and channel, we strategically allocated additional budget to campaigns with higher returns, allowing Culture Kings to scale their marketing efforts effectively.

Through an in-depth analysis of the US market, targeted multichannel marketing, and data-driven strategic decision-making, our ecommerce agency successfully launched Culture Kings into the US market. Within a span of four months, we achieved brand penetration, identified profitable product-market fits, and consistently increased ad spend while maintaining profitability. By utilising platforms such as Google Data Studio and integrating key analytics tools, we provided Culture Kings with actionable insights and the ability to make data-informed decisions for continued success in the US market.