Overview
Bydee is an Australian swim brand that partnered with Growth Huntr in August 2022. In the year that followed, revenue in the Australian market grew 114% against the same period the year before. The clearest way to show what changed is to compare two launches: 'Finders Keepers' in June 2022, run before Growth Huntr came on, and 'Postcards from the Mediterranean' in October 2022, the first major launch we led together.
The Challenge
We came on with a tight window. Two months to prepare for the 'Postcards from the Mediterranean' launch, with no time to waste on guesswork. A collection launch concentrates a lot of risk into a short period: the creative, the audiences, the budget split and the platform mix all have to be right before the doors open, because there's no second chance at a launch moment. Bydee needed that launch to outperform anything they'd done before, and they needed it locked in fast.
Our Approach
We used the two months to test rather than assume. That meant rigorous platform and audience testing, refining the campaign structure, running creative against creative to find what worked, and allocating budget toward what was proving out rather than spreading it evenly.
We built the launch as a multi-channel push rather than a single-platform bet. With TikTok gaining real momentum, we brought it into the top of the funnel to establish Bydee on the platform early and feed awareness into the launch. Throughout, we worked closely with Bydee's in-house team and held the campaign to the brand's standards, then monitored performance metrics tightly so we could move budget and adjust while the launch was live, not after.
The Results
'Postcards from the Mediterranean' became Bydee's most successful launch to date. New customer revenue rose 105.7%, average order value lifted 7%, and CPMs dropped 39.3% as the testing and structure made the spend work harder. Behind that sat a 167% increase in spend that the channel absorbed while still improving efficiency, which is the combination you want: more budget, cheaper impressions, more revenue from new buyers.
Key Takeaways
A launch is won in the weeks before it goes live. Disciplined testing, a multi-channel mix and budget that follows performance turned a tight two-month window into Bydee's best launch yet. Bringing TikTok in early gave the launch reach that a single-platform approach wouldn't have.
Looking Forward
The Postcards launch set the template for how Bydee and Growth Huntr approach collection drops: test early, commit budget to what's working, and treat each launch as a chance to beat the last. That partnership has continued to drive growth across the Australian market.