CLIENT PARTNER: FIONA DIQUE
TIKTOK ACCOUNT SPECIALIST: CHLOE DUNNE
TikTok conversion lift study
Billy J is an Australian Online Clothing Store which has seen remarkable growth since onboarding with Growth Huntr in August 2022. After seeing continual growth in their business using Meta as their primary digital marketing platform, Growth Huntr and the Billy J team tested the strength that TikTok may have in customer acquisition.
Through our testing, we not only saw significant improvement in key performance metrics for Billy J, but we also gathered crucial insights into the potential that TikTok has in the media buying space. This case study outlines the strategy executed in order to attain those insights, and reach the incredible outcomes that we did for Billy J.
The Goal
Billy J has been running paid campaigns on Tik Tok since onboarding with Growth Huntr in August, and recognising the necessity to remain competitive in a highly saturated market, Billy J displayed a keen interest in delving deeper into TikTok’s untapped potential.
The objective was to therefore understand Tik Tok’s effectiveness as a marketing platform, aiming to elevate brand awareness and drive customer acquisition in the Australian market.
The Solution
To achieve their goal, Billy J received a TikTok coupon for a two-week campaign in the Australian market.
We focused on capturing new customers by strategising closely with the Billy J team on identifying their best selling SKU’s for new audiences and collaborating on creative content to best represent these on the Tiktok platform.
This strategy ensured a compelling first impression and set the foundation for long-term brand loyalty.
840% increase in spend
30% increase in new customers
OVER A 2 WEEKS PERIOD IN AUGUST 2023
The Results
These results reveal a clear correlation between higher spending and increased revenue for Billy J, underscoring the effectiveness of TikTok in attracting and converting new customers. This data outlines TikTok’s potential as a powerful marketing channel, offering opportunities not only for Billy J but also for other fashion companies seeking growth and expansion.
